Start! Key Messages
Statistics:
o Heart disease and stroke continue to be the nation’s No. 1 and No. 3 killers.
o 66 percent of Americans are overweight.
o Physically active people reduce their CVD risk by 30%.
o Studies show that for every hour of brisk walking, life expectancy may increase by two hours.
o The American Heart Association recommends 150 minutes of physical activity, like brisk walking, each week.
Why walk:
o Walking is easy, safe and free and has the lowest dropout rate of any type of exercise.
o Walking during the day is as easy as parking farther away from your office, taking the stairs, walking to lunch, or hopping off the train or bus a stop or two earlier.
o Walking is the single most effective form of exercise to achieve heart health.
National Start! Walking Day:
o The American Heart Association is encouraging everyone to get moving more through its Start! initiative.
o National Start! Walking Day calls on all Americans and their employers to incorporate at least 30 minutes of brisk walking into their day. National Start! Walking Day is Wednesday, April 6.
o On Wednesday, April 6, the American Heart Association will unveil hundreds of Start! designated walking paths across the nation.
American Heart Association’s Start! assets: Start! offers FREE tools via startwalkingnow.org:
o a fitness and nutrition tracker to document calories consumed, steps taken and locate nearby walking paths
o a social networking tool to find and support other like-minded walkers
o three customized walking plans with videos designed for beginner, intermediate and advanced walkers
o downloadable seasonal walking guides with tips to maintain a routine despite the weather conditions
Will you join me??
Showing posts with label start heart walk. Show all posts
Showing posts with label start heart walk. Show all posts
Wednesday, April 6, 2011
Saturday, August 21, 2010
Let's Get It Started!
It is done. The Birmingham Start! Heart Walk 2010 - our largest fundraising event in this market - yes, complete.
No - the fundraising is still going on, so you still have a chance to help out my team! Feel free to click the green box on the right side of my blog post, or mail a check to:
Attn: Nicole Abdou
American Heart Association
1449 Medical Park Drive, Birmingham, AL. 35213
Now.. a pictorial highlight of the past 24 hours.. *yawn*
Imagine where I am? Sitting in the drive through line at Starbucks.
Caramel Macchiato
I get every paper from most cities in Alabama, every day. *sigh* - Clearly I am behind on my reading..
Who needs a hair cut and eye brow wax?? I do! I do!
That's it - the Start! Heart Walk. Most of the pics I took showcased some of my media sponsors! Since, that's what I do!! Now.. I will rest, and I promise to check out my friend's blogs, send a million comments, and get inspired to actually write SOMETHING of purpose and worth!
Until next time...
Wednesday, June 30, 2010
New Year's Eve - Seriously
It is the end of the fiscal year at my company. This is a good and a bad thing. Let's get the crummy part over first:
1. I may or may not have reached certain goals.
2. I still have soo many ideas I did not get to complete.
3. The economy is crap, so I seriously doubt more money will be coming in.
Okay - now for the good stuff:
1. NOW- I can implement a plan that makes total sense.
2. I like our new strategy, and hope I will have the chance to give it a try.
3. My territory is changing - again.
I realize this is probably very boring to the vast majority of you, but KNOW this - with a clean slate, I will be in a much better mood and will have more quality posts! :-)
In my world - I am entering the Start! Heart Walk season. Every summer/fall, the American Heart Association has this HUGE celebratory event that raises funds for the organization. This money TRULY goes back into the hospitals for research and education for the community.
With that being said, my territory is a large one (All the way from Johnson City/Bristol, TN down to Pensacola, FL.) That's a LOT of Start! Heart Walks.
What does that mean for the Marketing/Communications Director? That means booking tons of radio and tv shows, writing numerous magazine articles, placing 1/2 a dozen billboards, designing print ads, prepping spokespeople, media tours, chairmen press releases, letters to the editor, pitching feature stories about life style change to the health reporters, taping and producing PSAs about the Start! program, editing scripts, approving logo/branding compliance... etc.. etc.. etc...
It is a busy time of year. But, by the end of September, I get to breathe a little easier until January. There are still plenty of events, just they are a little different. The walks draw thousands of people, that's a lot of maneuvering for the media. Imagine trying to run from the Live truck from the TV station with a spokes person to the live remote going on with the radio station, to the "talent/tv/radio personalities" on stage to asking the guy with the really big camera if he is with such and such publication - to dropping by my media sponsor's booths, making sure they are "feeling the love" to trying to stay cool in the HOT southern summer weather.
I am a department of one - did I mention that??
Last year, I elected my husband and his friend from Egypt to accompany me to the walk, and volunteer as my assistants. Guess what that day happened to be? The first day of Ramadan. Which means - the first day of the fast. Needless to say, my hubby did not fair well in the heat. And when these guys fast - I mean - they don't even drink a drop of water.
C'est la vie.
1. I may or may not have reached certain goals.
2. I still have soo many ideas I did not get to complete.
3. The economy is crap, so I seriously doubt more money will be coming in.
Okay - now for the good stuff:
1. NOW- I can implement a plan that makes total sense.
2. I like our new strategy, and hope I will have the chance to give it a try.
3. My territory is changing - again.
I realize this is probably very boring to the vast majority of you, but KNOW this - with a clean slate, I will be in a much better mood and will have more quality posts! :-)
In my world - I am entering the Start! Heart Walk season. Every summer/fall, the American Heart Association has this HUGE celebratory event that raises funds for the organization. This money TRULY goes back into the hospitals for research and education for the community.
With that being said, my territory is a large one (All the way from Johnson City/Bristol, TN down to Pensacola, FL.) That's a LOT of Start! Heart Walks.
What does that mean for the Marketing/Communications Director? That means booking tons of radio and tv shows, writing numerous magazine articles, placing 1/2 a dozen billboards, designing print ads, prepping spokespeople, media tours, chairmen press releases, letters to the editor, pitching feature stories about life style change to the health reporters, taping and producing PSAs about the Start! program, editing scripts, approving logo/branding compliance... etc.. etc.. etc...
It is a busy time of year. But, by the end of September, I get to breathe a little easier until January. There are still plenty of events, just they are a little different. The walks draw thousands of people, that's a lot of maneuvering for the media. Imagine trying to run from the Live truck from the TV station with a spokes person to the live remote going on with the radio station, to the "talent/tv/radio personalities" on stage to asking the guy with the really big camera if he is with such and such publication - to dropping by my media sponsor's booths, making sure they are "feeling the love" to trying to stay cool in the HOT southern summer weather.
I am a department of one - did I mention that??
Last year, I elected my husband and his friend from Egypt to accompany me to the walk, and volunteer as my assistants. Guess what that day happened to be? The first day of Ramadan. Which means - the first day of the fast. Needless to say, my hubby did not fair well in the heat. And when these guys fast - I mean - they don't even drink a drop of water.
C'est la vie.
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